Makeup trends are constantly evolving, reflecting shifts in cultural attitudes, fashion, and personal expression. This year, we’ve seen a stunning array of looks dominating runways, social media, and daily routines. From bold colors to minimalist natural beauty, the trends speak to a desire for self-expression and creativity. Let’s explore the top makeup trends of the year that are defining what’s hot right now.
1. Skinimalism: The Natural Glow
One of the hottest trends in makeup this year is skinimalism—a movement towards embracing natural beauty with minimal makeup. Skinimalism focuses on celebrating your natural skin by using lightweight products that enhance rather than cover. Tinted moisturizers, sheer foundations, and soft highlighters are popular choices, allowing the natural texture of the skin to shine through.
Skincare has merged with makeup, with many opting for a dewy, hydrated look that speaks to overall skin health. Think glass-skin vibes with a gentle flush of color on the cheeks. Less is definitely more, and the emphasis is on glowing skin that looks healthy and radiant.
2. Bold Eyes: Graphic Liners and Color Pops
While the skin stays soft and natural, bold eye makeup has taken center stage. One of the standout trends is graphic eyeliner—striking shapes, double wings, and even floating liner designs that create an artistic, editorial look. Makeup lovers are experimenting with eyeliners in every color imaginable, from classic black to vibrant blues, greens, and even neon.
Alongside bold eyeliner, eyeshadow is making a splash with bright and unexpected color choices. Monochrome looks with electric pinks, tangerine oranges, and sky blues are very in right now. People are embracing unconventional hues, making the eyes the ultimate canvas for creative expression.
3. Glossy Lips Are Back
Matte lipsticks have dominated for years, but this year we’ve seen the return of glossy lips. Whether it’s a clear gloss that gives a fresh, dewy finish or a colored gloss that adds vibrancy, shine is officially back in style. The 90s-inspired look is all about giving lips a hydrated, luscious appearance.
Brands are now focusing on hydrating ingredients, like hyaluronic acid, to make gloss comfortable for all-day wear. High-shine lip toppers layered over lipstick also make for a great way to mix this trend with a bit of color.
4. Blush Draping: A 70s Revival
Blush draping is another trend making a major comeback from the 70s. This technique involves applying blush high on the cheekbones and extending it towards the temples, sometimes even brushing it over the eyelids for a cohesive look. Blush is no longer limited to just the apples of the cheeks—it has become a tool to sculpt and shape the face.
From soft pinks to deeper berries, blush is all about adding warmth and dimension. The focus is on a fresh, youthful flush that gives the face a natural lift, perfect for achieving that carefree, effortlessly radiant look.
5. Laminated Brows and Feathered Looks
Brows are a key feature in any makeup look, and this year, laminated brows are all the rage. The goal of brow lamination is to create a full, fluffy look by brushing the brow hairs upwards and fixing them into place. This gives the brows a lifted, feathered appearance that opens up the face and draws attention to the eyes.
For those who prefer a slightly softer look, feathered brows achieved with tinted brow gels and brow pencils are a great alternative. Both styles celebrate the natural shape of the brows while adding volume and definition.
6. Metallic and Glitter Accents
Another exciting trend this year is the use of metallic and glitter accents. Metallic eyeshadows in gold, silver, and copper are being used to create statement looks, perfect for nights out or special occasions. Glitter has also found its place beyond the holiday season—glitter liners, shimmering eyelids, and even sparkles on the cheeks or lips are popular for adding a playful touch to makeup.
The key is subtlety—rather than covering the entire lid in glitter, this trend focuses on strategic placements, like the inner corners of the eyes or a shimmering highlight above the cupid’s bow, adding a little dazzle without overwhelming the entire face.
7. Statement Lips in Unexpected Colors
While natural looks have their place, statement lips are still going strong for those who want to make an impression. This year, we’re seeing bold lip colors in unexpected shades—think deep blues, dark purples, and even black. For those looking for a more classic bold statement, fiery reds and bright oranges are also on-trend, but with a modern twist—soft edges and blotted textures give the look a lived-in, effortless vibe.
Paired with a simple face, these statement lips add drama and sophistication, perfect for anyone wanting to stand out with minimal effort.
8. Floating Eyeshadow
Floating eyeshadow is another creative eye trend that’s taken over social media and runways. This look involves applying eyeshadow above the crease line, essentially creating an extra pop of color that “floats” above the eyelid. Shades like lavender, mint green, and coral are especially popular for this trend, adding a whimsical and artistic element to any makeup look.
The floating eyeshadow trend is all about experimenting with shapes and placement, encouraging makeup lovers to push the boundaries of traditional eyeshadow techniques.
9. Underpainting Contour Technique
Underpainting is a makeup technique that has gained popularity this year for achieving a sculpted yet natural look. This involves applying contour and highlight products before foundation, allowing for a softer, more blended appearance. By laying down the contour and blending foundation on top, the result is a subtle, dimensional look that feels very modern and wearable.
This trend is perfect for those who love contouring but want to avoid any harsh lines, providing a more natural, skin-like finish.
Conclusion: Experiment and Express
The top makeup trends of the year reflect a balance between bold experimentation and natural, radiant beauty. Whether you’re drawn to the dramatic look of graphic liners and glitter or prefer the soft glow of skinimalism, there is something for everyone in this year’s trends. Makeup continues to be a powerful tool for self-expression, allowing people to showcase their individuality and creativity.
If you’re inspired by these trends, remember that the best makeup look is the one that makes you feel confident. Don’t be afraid to mix trends, try new colors, or even create your own look. Makeup is all about having fun and expressing who you are—so pick up that brush, and let your creativity shine!
